New medical enterprise mannequin ‘Heyday Well being’ to launch from Youngstown Enterprise Incubator


YOUNGSTOWN, Ohio (WKBN) – The pandemic showed us that doctor appointments can be made virtually, but there is still something to be said about a doctor sitting in front of you, looking you in the eye and telling you what’s going on. Well, a doctor from Washington DC has chosen the Mahoning Valley as the location to launch a new medical business model that combines virtual with home visits.

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On Tuesday afternoon at Youngstown Business Incubator, three people who helped found Heyday Health spoke about the company.

“This is really unique for our model. It would be what we call ‘engineered’, ”said Barb Ewing of the Youngstown Business Incubator.

“If I could have picked my dream job, this would be it,” said Madison Olesh of Heyday Health.

“We believe we are one of the first of its kind in the country,” said Dr. Nupe Mehta from Heyday Health.

Dr. Mehta, who practiced internal medicine in Washington, DC, is the man behind Heyday Health.

“Heyday Health is a virtual primary care organization designed exclusively for older adults,” said Dr. Mehta.

Virtually first, but not only virtually.

“If something happens and you need to be seen in person, we come to you instead of coming to us when you are not well,” said Dr. Mehta.

Dr. Mehta chose the Mahoning Valley as the starting point for Heyday Health because of its large elderly population, the lack of general practitioners, and its notoriety as an area interested in new things.

“It’s not the only place in the country, but it was a place where we felt very comfortable from the start,” said Dr. Mehta.

“So I’ve been working in gerontology since I was 18,” said Olesh.

Olesh grew up in Canfield and then graduated from Cardinal Mooney and Youngstown State with a degree in gerontology. Her title at Heyday Health is Health Ally. She’s the connection to most patients, making sure they’re set up for virtual appointments, and answering questions.

“I have a lab that I have to do. Where to go and me and who do you recommend? I have the ability, ”said Olesh.

Heyday Health will be housed in the Youngstown Business Incubator for the time being, which could help growth.

“They are more developed than most companies that come to us. You’re much further down the commercialization stream than what we normally look at, and for the most part our companies are developing software or a new device. So your model is just different from what we normally look at, ”said Ewing.

Since Heyday Health is only focused on older adults, billing will be primarily through Medicare, which will be its main source of funding.

The plan is to grow and expand beyond the Mahoning Valley, first west and then south.

Dr. Mehta says he can treat up to 1,000 patients with his current staff of four.