Model Constructing: The Addition of Cincinnati Opens a New Media Market | Sports activities

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There were always rumors.

The University of Cincinnati is currently officially participating in the Big 12 Conference.

The Big 12 recently had sales at the Oklahoma and Texas exits (no later than 2025), but with the addition of these four schools, the Big 12 is the right move to strengthen and continue the tradition. I think I did. To meet.

What and why is the question about the addition of Cincinnati now? There are many answers to this question.

First, Cincinnati has had notable success in football recently.

“Cincinnati has consistently been in the top 10 for the past two seasons,” said Big 12 commissioner Bob Bosby.

Cincinnati has kicked off the 2021 season that has reached 20-4 in the last two seasons, won an AAC conference championship and finished eighth on the Associated Press.

Second, we’ve added Southern Ohio to a number of different markets in the Big 12.

Cincinnati has over 300,000 residents and Ohio has over 11 million residents.

“Geographically, Cincinnati and Ohio are great advantages for the Big 12,” said Lawrence Schovanek, chairman of the Big 12.

This step is clearly perfect for Cincinnati athlete programs. They have been competing and have been running at the proficiency levels of the five schools for some time.

“I would like to thank the visionary people at Bearcat Athletics for investing $ 170 million in athletics over the past decade,” said John Cunningham, Cincinnati Athletic Director, of the progress of the athletics program. I mentioned this.

After all, one of the key elements of the Bearcat program is adoption.

“It breaks down any perceived or actual barriers we have on the hiring page,” said Cunningham.

In the past few years, Cincinnati has gained some big hires, and it turns out that happens more often when they officially join the Big 12.

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Brand Building: The Addition of Cincinnati Opens a New Media Market | Sports

Source link Brand Building: The Addition of Cincinnati Opens a New Media Market | Sports