TOLEDO, Ohio (WTVG) – The presentation to the LPGA to get the Solheim Cup in Toledo started with over 200 community leaders and business executives singing “US-A” in Inverness and spreading out onto the fairway where there was a military fly gave. past followed by a bagpiper playing down the fairway.
It took a memorable show to convince the judges that Toledo was ready, willing, and able to host the huge event. It paid off when the committee awarded the tournament to Toledo in the fall of 2016.
The Solheim committee was chaired by local CEO Richard Hylant and management consultant Meg Ressner, and the marketing campaign was put together by Coact and Associates CEO Mark Frasco and his team.
Frasco says the Toledo and Inverness combo was easy to sell because of its solid hometown roots. “How do we tell the LPGA and the golf world knows what we already know.”
Richard Hylant is the co-chair of the committee and says, “The one thing they really stress is to part with us. So we did the presentation and Toledo’s strength sold the rest. You draw a 500-mile ring around the city of Toledo, you get a large population base, and you get another country. “
Meg Ressner Says the Message to the LPGA “We’ve talked about how we’re going to make this party the biggest party ever, from people arrival to departure, both on and off the golf course.”
And Ressner says that this message also goes to the residents of Toledo. “Most importantly, you want to be part of the Tuesday morning conversation. And we want to do that.
Whatever role you would like to be part of Toledo hosting this amazing event. That you get the chance and be part of the conversation on Tuesday morning. “
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