Tag: rebrand

The attempted changes to the structure of the club in the past week met with fierce opposition, which ultimately led to a re-examination of the ownership structure Just a week after the club announced it would be removing "Crew" from much of its branding,...

To update: The mailing has confirmed the crew is changing their name to Columbus SC, updating their crest, and planning to use "the crew" as a nickname for the club.The crew found themselves in a PR swamp on Sunday when the team's new official name and primary logo were...