Fox Sports 1230 The player makes his debut in Toledo
iHeartMedia Toledo has announced the debut of Fox Sports 1230 The Gambler, “Toledo’s Action Starts Here”, effective immediately. The new channel gives listeners the opportunity to stay up to date on all sports, with an emphasis on gambling, fantasy recommendations and the latest sports headlines.
Every hour there are betting updates from the Vegas Stats and Information Network (VSiN) and new programming from the BetR Network, including “My Guys in the Desert,” hosted by Sports Caster Brent Musberger. Fox Sports 1230’s “The Gambler” lineup will feature a mix of programming that will provide listeners with betting guides, handicap and strategies, and signature programming from Fox Sports Radio, including “The Dan Patrick Show” and “The Herd with Colin Cowherd” High respected Toledo sports caster Anthony Bellino on weekday mornings.
“Fox Sports 1230 ‘The Gambler’ is the future of sports radio,” said Scott Sands, senior vice president of programming for iHeartMedia Ohio and West Virginia. “We are excited to bring this hot new format to northwest Ohio and southeast Michigan and help our growing audiences navigate the ever-expanding world of sports betting.”
“Radio listeners are more concerned with online sports betting and are more aware of sports betting brands,” said Matt Bell, area president of iHeartMedia Toledo. “This station is great for our local advertisers and customers as the latest data from Nielsen Scarborough shows that the more time listeners spend on the radio, the greater their commitment to sports betting. The study also found that Live Sports on the radio more than twice as likely to participate in sports betting than the average US audience. ”