“While the timing of return to life (events) will continue to vary across global markets, every sign suggests that it will safely begin in many countries sometime this summer and continue to increase from there.” Live nation entertainment CEO Michael Rapino told investors in February.
However, the size, scope and availability of these events will depend on a number of factors, one executive said AEG presents, who spoke in the background because they were not released for public conversations. AEG is the second largest concert promoter in the world behind Live Nation and co-owner / operator of the historic Agora theater and ballroom.
The closure of the events at the Agora came less than two years later revealed a $ 3 million renovation. There were 125 events in 2019, 135 planned in 2020, and 150 events would have been on track this year, said Ryan Neuhaus, Agora general manager.
“We had some events in the first two and a half months of 2020, but when COVID-19 started we initially thought it would only take a few months and we could go back to business as usual,” Neuhaus said. “As we all know, that wasn’t the case. We lost about 120 events in 2020. It was something that no one could have foreseen.”
He continued, “Now we just hope that the vaccination process, combined with safe practices, can result in us returning to full capacity events in our venues and praying for a go-ahead in the fourth quarter so that we can regain some lost ground can make up for it. ”
Major concerts and national tours will be the last to go online. Some that remained optimistically planned for this year have already been postponed to the 2022 concert season.
Big acts require economies of scale to be cost effective for artists, venues, and promoters. The greater the production, the longer the time to return on investment.
As hopes of a return of live events loom, it remains difficult to book large, cross-border tours because states differ so much in terms of number, restrictions, capacity limits, and safe harbor or venue liability coverage – which some states, including Ohio, do, but not all.
“When it became clear that the pandemic would make the fall 2020 events impossible, the artist camps shifted their tours as far as possible, hoping the whole country could return to the same side of openness,” said AEG Nick Trentacost, Regional Marketing Director. “However, without a unified national response to the pandemic, each state opens up at different rates and different restrictions, which is a headache for artist camps planning a full tour.”
Because of this, national tours are unlikely to take place until populations are properly vaccinated and capacity constraints are removed. Big acts and their hosts rely on selling or getting close to venues as part of the business model.
Until that can happen, “it’s fair to say we’re on hold,” said the AEG executive, who doesn’t expect national tours to start until coastal markets in California and New York are reopened.
“AEG has made it clear that it only makes sense to reopen our business at full capacity,” said Trentacost. “As events with limited capacity are allowed to take place in different cities, we are cautiously optimistic, but the only thing we learned on the way down seems to be the same on the way up: nothing is constant and no one can do anything. ” Calls with security via a timeline “