The Youngstown State Department for Intercollegiate Athletics and BSN / Nike have announced a five-year partnership that begins July 1, 2021. The agreement provides that all Penguins track and field programs will be equipped by Nike.
YSU also announces another partnership with BSN SPORTS. The department and BSN first reached an agreement in January 2018. BSN SPORTS Collegiate Select will work with key vendors in the company to provide apparel and equipment to colleges and universities across the country.
Ron Strollo, YSU’s Executive Intercollegiate Athletic Director, stated, “We are extremely excited to be working with Nike while continuing our relationship with BSN Sports. Leona Marketing Group has worked extremely well together throughout the process. We believe this agreement is shared by all parties benefits and at the same time strengthens the YSU brand through Nike and BSN. “
It is the first time the football program has been associated with Nike, while the men’s and women’s basketball programs have long-standing relationships with the world’s leading apparel company.
About NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. NIKE, Inc. is wholly owned by Converse Inc., which designs, markets, and distributes shoes, apparel, and accessories for the athletic lifestyle. and Hurley International LLC, which designs, markets and distributes surf and youth shoes, apparel and accessories.
About BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sportswear and equipment. BSN SPORTS is a division of Varsity Brands and markets and sells its products via catalog, e-commerce and direct sales to over 100,000 institutional and team sports customers at colleges and universities, middle and college, and recreational programs in the United States. BSN SPORTS ‘more than 2,000 employees since 1972 have focused on delivering breakthrough solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms. For more information on BSN SPORTS, see www.bsnsports.com.
About the Leona Marketing Group
Leona Marketing Group focuses on advising and advising organizations that are exploring external partnership options for multimedia rights, ticket sales, philanthropic initiatives and departmental apparel rights agreements. The Leona Marketing Group serves as an extension of your employees by providing a proven understanding of all available models and maintaining relationships with the most important third party organizations. This knowledge and personal attention ensures that your company is partnering with the right third party who best suits your unique needs.
