CLEVELAND INDIANS LOCAL MARKET 59FIFTY HATS now available at NEWERACAP#newdrop #neweracap #mlb #clevelandindians #indians #ourcle #Cleveland #Ohio #local #Market # 59fifty #hats #hatcrawler #fitted #flyyourownflag #stayfitted #Coverhttps://t.co/prA0KpCKEr
– Hat crawler (@hatcrawler) May 25, 2021
New Era, the hat maker, launched a new line of baseball caps on Tuesday that caused a stir. The so-called “Local Market” caps contained clip art emblems that were supposed to symbolize the cities in which the respective pro teams play. The line was removed from New Era’s website Shortly after it went live, fans and commentators mercilessly mocked the hats and created modified versions in Photoshop.
The Cleveland hat, like others, includes the city’s 216 zip code to the left of the team logo. To the right of that is a picture of a guitar, another reminder of Cleveland’s rock and roll legacy. The guitar appears to be an acoustic or even classical guitar, however, one of many inaccuracies that the line was instantly mocked for.
On the right side of the hat is the image of a horse chestnut leaf with its signature nuts (after which the famous peanut butter drops are modeled), although from a distance it bears more than a passing resemblance to a marijuana leaf. On the back is the picture of a pale pierogi, which many have said looked more like an empanada, and the picture of the state of Ohio with “1901”, believed to represent the year the current baseball franchise began than the Cleveland Blues.
To the left is a small mark celebrating the Indians’ victory in the 1920 World Series, the first of two for the franchise, and italicized “Cleveland, The Forest City”.
All in all, it’s a busy, strikingly ugly product that was designed and executed by non-locals and yet had the potential to be feverishly adopted. As with Cavs’ City Edition uniforms, fancy or offbeat design decisions often meet resistance, but people drop by.
New Era killed the line before many of us had a chance to move from skepticism to ironic appreciation to real appreciation. Oh.